Theo Papis Small Business Sunday Winner

PRESS RELEASE - We Won #SBS Small Business Sunday, Theo Paphitis 17th January 2022

We are thrilled to be chosen by Theo Paphitis to win his #SBS competiton RELEASE DATE : 17/01/2022 Cheshire based Willow Bridal Boutique gets a Twitter boost from Theo Paphitis and becomes a winner of his #SBS competition. Cheshire based luxury bridal boutique Willow Bridal has received a business boost from retail entrepreneur, Theo Paphitis. Yesterday, company director, Nicky Adams tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to gain a retweet by Theo to his 500,000 Twitter followers. #SBS is a lifeline to many small businesses who are maintaining consistency and viability during turbulent economic times and the helping hand from magnates such as Theo Paphitis is an amazing accolade for the Cheshire based company. Business and retail entrepreneur, Theo Paphitis, who still considers himself a ‘shopkeeper at heart’, has re‐tweeted Helen Williams (Willow Bridal Boutiques) message to his substantial following and as a result, and their twitter account, within an hour has received a major boost to their overall traffic. Willow Bridal will also be profiled on the #SBS website ( that is exclusive to all Small Business Sunday winners. Purchasing from high street has never been so important. Shop for that designer or bespoke wedding dress and our luxury bridal boutique in Cheshire. We dont believe in convention and want any bride to create their unique aisle style. Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We are thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK. My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Willow Bridal every success. Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5 PM and 7.30 PM and include the hashtag #SBS. Six lucky businesses are re‐tweeted every Monday at 8 PM and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities. ‐ Ends ‐

Willow Bridal Boutique Ltd

24 - 26 Wheelock Street, Middlewich, Cheshire, CW10 9AG E : M : 07753216941 W : T : @willowbboutique FB : @willowbridalboutique Insta : @willowbridalboutique

For further information about Small Business Sunday please visit

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