About The Bridal Boutique

We are an relaxed bridal boutique located in the historic market town of Knutsford, Cheshire. If a premium bridal experience is what you're after, then you've come to the right place. ​We provide a personal and unique bridal experience whilst offering VIP luxuries in a relaxed environment for every bride whatever your budget or style. 


We specialize in modern contemporary wedding dresses for a bride who wants to create her own unique aisle style and not conform to convention. Exclusivity is our forte, so we have exclusive collections in-store and uniquely we regularly host guest designers for very special one-off events throughout the year with relaxed and cool wedding dresses. Wedding dresses with bespoke and relaxed bridal gown vibes. If you're daring enough why not let us create your own bespoke wedding dress.


Our relaxed bridal showroom has all the space you'll ever need, with an abundance of natural light, it's the perfect location to get a true feeling of how your dress will look and feel on your wedding day. If you're a little shy, don't worry. You have the option of having your appointment conducted in the privacy of our large private fitting suite. However, if you want to really get out and strut your stuff then go for it,  show off your dress in style. The choice is yours!

​Having an in-house seamstress is of great importance to us, you want that dress to fit perfectly and look amazing but need to ensure the fitter sees your vision or worked on your type of gown before and knows how to make it fit beautifully. We call this our Signature Fit a unique fit to you and only you.  With our in-house relaxed bridal boutique seamstress.


Here a Willow Bridal we don't just sell wedding dresses we help and support each bride up to and beyond your wedding day. Our bespoke services include alterations, steaming & boxing, and our amazing Dress the Bride service, where we come to dress you on your big day.

Helen Williams bridal Boutique Knutsford owner. image Theo paphitis

Meet The Owner

Helen graduated from university with a BA Hons in Marketing Management. She began working as a customer service manager at a High Street bank. Where she earned a wealth of knowledge in customer service skills with branding and marketing techniques


Helen enhanced her customer service experience with a couple of leading European airlines in the role of a Senior Cabin Crew Member. Helen went on to complete her aviation career as a Senior Manager at Virgin Atlantic. Whilst working for this high profile carrier she had discovered a passion for lux relaxed customer service with a VIP experience, and a passion for bridal fashion.


Helen became the Manager at a leading Cheshire Bridal Boutique providing phenomenal customer service and the unrivalled customer experience.  In 2016 Helen decided to open Willow Bridal Boutique in Middlewich Cheshire providing luxury high-end bridal gowns in a personal one to one experience with each and every bride. Creating memories that will last a lifetime. We are Cheshires only VIP Relaxed Bridal Boutique Experience offering more than your average and basic bridal boutique. 


Outside of the boutique life Helen is married to Iwan and has 2 young children a boy and a girl, a passion for red wine, shoes with a love of the outdoors. 

In 2021 Helen re-acquired her ACIM (Associate Chartered institute of Marketing) status with The Chartered Institute Of Marketing along with adding an additional Level 3 marketing qualification to her talents.  Along with ongoing CPD.


Wedding Awards & Press Features